{"id":7367,"date":"2022-02-21T16:58:11","date_gmt":"2022-02-21T08:58:11","guid":{"rendered":"https:\/\/www.tangxiaohua.com\/?p=7367"},"modified":"2022-02-25T13:04:02","modified_gmt":"2022-02-25T05:04:02","slug":"batna%e6%80%9d%e7%bb%b4%ef%bc%9a%e5%93%88%e4%bd%9b%e4%b8%93%e5%ae%b6%e7%9a%84%e8%b0%88%e5%88%a4%e4%b9%8b%e9%81%93","status":"publish","type":"post","link":"https:\/\/www.tangxiaohua.com\/?p=7367","title":{"rendered":"BATNA\u662f\u8c08\u5224\u5e95\u7ebf\u4fdd\u62a4\u8005"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u6211\u4eec\u7ecf\u5e38\u4f1a\u5728\u4e00\u4e9b\u8c08\u5224\u4e2d\uff0c\u770b\u5230\u4e13\u5bb6\u4eec\u51c6\u5907Plan 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class=\"wp-block-paragraph\">\u8fd9\u91cc\u8981\u548c\u5927\u5bb6\u4ecb\u7ecd\u7684\u601d\u7ef4\u6a21\u5f0f\u662f\u5728\u51b3\u7b56\u8c08\u5224\u4e2d\u4f1a\u9047\u5230\u7684\u4e00\u79cd\u601d\u7ef4\uff0c\u53eb\u505aBATNA\uff0c Best Alternative to a Negotiated Agreement \uff0c\u7ffb\u8bd1\u6210\u4e2d\u6587\u5c31\u662f\uff1a\u8c08\u5224\u534f\u8bae\u7684\u6700\u4f73\u66ff\u4ee3\u65b9\u6848\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7528\u767d\u8bdd\u6587\u6765\u8bf4\uff0c\u5176\u5b9e\u5c31\u662f\u5982\u679c\u4e00\u573a\u8c08\u5224\u8c08\u4e0d\u6210\u7684\u8bdd\uff0c\u4f60\u6700\u597d\u7684\u66ff\u4ee3\u65b9\u6848 (Plan B) \u662f\u4ec0\u4e48\uff1f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b83\u662f\u7531\u4e8c\u4f4d\u54c8\u4f5b\u5927\u5b66\u6559\u6388\uff0c\u7f57\u6770.\u8d39\u5e0c\u5c14\u548c\u5a01\u5ec9.\u5c24\u91cc\uff0c\u5728\u4e8c\u5341\u591a\u5e74\u524d\u63d0\u51fa\u7684\u4e00\u5957\u5b8c\u6574\u8c08\u5224\u65b9\u6cd5\u3002\u867d\u7136\u662f\u4e8c\u5341\u591a\u5e74\u524d\u7684\u7406\u8bba\uff0c\u6b64\u65b9\u6cd5\u4e00\u76f4\u5907\u63a8\u795f\u81f3\u4eca\uff0c\u73b0\u5728\u5f88\u591a\u4e13\u4e1a\u8c08\u5224\u90fd\u4f1a\u7528\u8fd9\u4e00\u65b9\u6cd5\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8c08\u5224\u534f\u8bae\u6700\u4f73\u66ff\u4ee3\u65b9\u6848\u6240\u53cd\u6620\u7684\u662f\u201c\u5982\u679c\u88ab\u63d0\u8bae\u7684\u4ea4\u6613\u65e0\u6cd5\u5b9e\u884c\uff0c\u5219\u5f53\u4e8b\u4eba\u53ef\u80fd\u91c7\u53d6\u7684\u884c\u52a8\u8fc7\u7a0b\u201d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b83\u5728\u8c08\u5224\u6218\u7565\u4e2d\u662f\u4e00\u4e2a\u5173\u952e\u6027\u56e0\u7d20\u3002\u4e3a\u4e86\u4e86\u89e3\u662f\u5426\u63a5\u53d7\u4e00\u79cd\u8c08\u5224\u7684\u89e3\u51b3\u65b9\u6cd5\uff0c\u5f88\u6709\u5fc5\u8981\u77e5\u9053\u901a\u8fc7\u66ff\u4ee3\u6027\u65b9\u5f0f\u662f\u5426\u80fd\u591f\u5f97\u5230\u66f4\u597d\u7684\u7ed3\u679c\u3002\u5982\u679c\u8fd9\u79cd\u901a\u8fc7\u8c08\u5224\u6240\u5f97\u5230\u7684\u89e3\u51b3\u65b9\u6cd5\u6bd4\u8c08\u5224\u534f\u8bae\u6700\u4f73\u66ff\u4ee3\u65b9\u6848\u66f4\u597d\uff0c\u90a3\u4e48\u8fd9\u79cd\u89e3\u51b3\u65b9\u5f0f\u5c31\u662f\u53ef\u4ee5\u63a5\u53d7\u7684\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6bd4\u5982\u8bf4\uff0c\u4f60\u53bb\u9762\u8bd5\u4e00\u5bb6\u516c\u53f8\uff0c\u548c\u516c\u53f8\u8c08\u85aa\u916c\uff0cBATNA 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\uff0c\u6216\u662f\u6ca1\u6709\u62ff\u5230\u5176\u4ed6\u516c\u53f8\u7684 Offer \uff0c\u4e0d\u7ba1\u4f60\u6709\u591a\u76f8\u4fe1\u81ea\u5df1\u7684\u4ef7\u503c\u7edd\u5bf9\u6bd4 3\u4e07\u66f4\u9ad8\uff0c\u4f60\u4e5f\u53ea\u80fd\u9eef\u7136\u63a5\u53d7\u4e86\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u770b\u5230\u8fd9\u91cc\uff0c\u5f88\u591a\u4eba\u5e94\u8be5\u4f1a\u4ee5\u4e3a\u521a\u521a\u5728\u8c08\u7684 BATNA \u662f\u6211\u4eec\u5e38\u5e38\u542c\u5230\u7684\u8c08\u5224\u7b79\u7801\uff0c\u5176\u5b9e\u4e0d\u7136\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6240\u8c13\u7684\u8c08\u5224\u7b79\u7801\uff08bargaining chip\uff09\uff0c\u6307\u7684\u662f\u4f60\u5728\u8c08\u5224\u65f6\uff0c\u80fd\u591f\u62ff\u6765\u8ddf\u4eba\u5bb6\u4ea4\u6362\u7684\u4e1c\u897f\uff0c\u4e70\u4e1c\u897f\u7684\u65f6\u5019\uff0c\u4f60\u7684\u8c08\u5224\u7b79\u7801\u5c31\u662f\u94b1\uff0c\u8c08\u5f85\u9047\u7684\u65f6\u5019\uff0c\u4f60\u7684\u8c08\u5224\u7b79\u7801\u5219\u662f\u4f60\u7684\u6559\u80b2\uff0c\u7ecf\u9a8c\uff0c\u4eba\u8109\uff0c\u4e0e\u6280\u672f\u7b49\u7b49\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u73b0\u5b9e\u7684\u4e16\u754c\u4e2d \uff0c\u4f60\u7684\u7b79\u7801\u8d8a\u591a\uff0c\u6362\u5f97\u7684\u4e1c\u897f\u5c31\u8d8a\u591a\uff0c\u4f60\u7684\u6559\u80b2\u8d8a\u597d\uff0c\u4eba\u8109\u8d8a\u719f\u8d8a\u5e7f\uff0c\u7ecf\u9a8c\u8d8a\u591a\uff0c\u6280\u672f\u8d8a\u7eaf\u719f\uff0c\u4f60\u7684\u5f85\u9047\u5c31\u8d8a\u597d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6240\u4ee5\u6211\u4eec\u624d\u9700\u8981 BATNA \uff0c\u6bd4\u5982\u524d\u9762\u7684\u4f8b\u5b50\uff0c\u4f60\u62ff\u5230\u9ea6\u80af\u9521\u7684 Offer \uff0c\u8bf7\u62ff\u4ed6\u7684 Offer \u53bb\u627e BCG \u8c08\u8c08\u770b\u3002\u9ea6\u80af\u9521\u7684 Offer \u5c31\u662f\u4f60\u5bf9 BCG \u7684 BATNA\u3002\u8bf7\u8bb0\u4f4f\uff0c\u6bcf\u5bb6\u516c\u53f8\u9876\u591a\u53ea\u80fd\u73a9\u4e00\u6b21\uff0c\u4e0d\u7136\u4f1a\u663e\u5f97\u4f60\u7684\u8bda\u610f\u4e0d\u8db3\uff0c\u516c\u53f8\u4eec\u4e5f\u4e0d\u4f1a\u7ee7\u7eed\u518d\u8ffd\u9ad8\u4e0a\u53bb\u4e86\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u53e6\u5916\uff0cBATNA \u5bf9\u56fd\u5bb6\u673a\u5173\u5355\u4f4d\uff0c\u6216\u662f\u4e8b\u4e1a\u5355\u4f4d\uff0c\u662f\u6ca1\u6709\u6548\u679c\u7684\uff0c\u5c31\u4e0d\u7528\u8d39\u529b\u5c1d\u8bd5\u4e86\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u540c\u65f6\uff0c\u4e0d\u8981\u5fd8\u8bb0 BATNA \u662f\u67b6\u5728\u4f60\u7684\u7b79\u7801\u4e4b\u4e0a\u7684\uff0c\u4f60\u8981\u6709\u8db3\u591f\u7684\u7b79\u7801\uff0cBATNA \u624d\u4f1a\u4e8b\u534a\u529f\u500d\uff0c\u53cd\u4e4b\uff0c\u5982\u679c\u4f60\u4e00\u5f00\u59cb\u5c31\u6ca1\u6709\u7b79\u7801\uff0c\u90a3 BATNA \u5bf9\u4f60\u6765\u8bf4\u4ecd\u7136\u7528\u5904\u4e0d\u5927\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd8\u6709\u4e00\u70b9\uff0c\u8981\u628aBATNA\u548c\u5e95\u7ebf\u533a\u5206\u5f00\u6765\uff0c\u5e95\u7ebf\u662f\u4f60\u80fd\u63a5\u53d7\u7684\u6700\u5dee\u6700\u7cdf\u7cd5\u7684\u7ed3\u679c\uff0c\u8fd9\u662f\u4f60\u7684\u6700\u540e\u9632\u7ebf\uff0c\u4e5f\u5c31\u662f\u8bf4\u8d85\u8fc7\u8fd9\u6761\u7ebf\uff0c\u4ea4\u6613\u5c31\u4e0d\u53ef\u80fd\u518d\u7ee7\u7eed\u4e0b\u53bb\u4e86\u3002<\/p>\n\n\n\n<p 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